Spotlight on Marketing

So You Want to Write a Media Release and Influence a Journalist? Part 9

Posted on 02 February 2011

This is Part 9 in a series of blog posts I’ve compiled about how to write effective media releases and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.

Each part in the series lists 10 (or sometimes more) articles, videos etc. - for Parts 1-8, see the Media Relations category.

Here are the latest 10 resources:

1. “Surprise Results: Most Reporters Don’t Want Social Media Pitches” by Susan Young (@sueyoungmedia on twitter)
2. “The most overused buzzwords in press releases: word cloud” by Mark McClennan (he doesn’t seem to have a twitter account)
3. “Hey, PR Folks, Here’s A Pitch We Actually Read And Didn’t Hate” by Henry Blodget (@hblodget)
4. “Can You Pass The Social Media Relations Quiz?” on the Bad Pitch Bog (@badpitch - Richard Laermer and Kevin Dugan), about how to pitch story ideas to bloggers
5. “The Most Amazing Press Release Ever Written” by Mitch Delaplane (@Lifeisamitch)
6. “Social Media Leadership Series - How to Pitch David Pogue” – a 4m 46s video of tech journalist David Pogue (@Pogue) being interviewed by Mark Ragan (@MarkRaganCEO)
7. “Perfect PR pitches: NYT tech columnist picks his favorites” by David Pogue (@Pogue)
8. “Press Release vs. Media Pitch: Which One Do You Need?” by Elena Verlee (@ElenaVerlee)
9. “In 2011 The PR World Puffs Up Its Chest” by Richard Laermer (@laermer and @badpitch)
10. “Four Tips To Get Talk Radio Hosts Interested in Your Product or Service” by Marsha Friedman (@marshafriedman)

Would you like to recommend any other good resources on this topic?