So You Want to Write a Media Release and Influence a Journalist? Part 6

Posted on 30 July 2010

This is Part 6 of a list of resources I’ve compiled about how to write effective media releases and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want. (See also Part 1, Part 2, Part 3, Part 4 and Part 5.)

  1. “The Most Overused Buzzwords and Marketing Speak in Press Releases” by Adam Sherk (@adamsherk on twitter)
  2. “Media Relations 2.0: What Journalists Really Want from PR” by Tressa Robbins (@tressalynne)
  3. “Throwing Bricks At Some PR ‘Professionals’” by Gail Chiasson (she’s not active on twitter) on the DailyDOOH” (@DailyDOOH) site
  4. “How To Write A Social Media Press Release” by Sarah Hartshorn (@Mindsprout) on Social Media Today (@socialmedia2day)
  5. “Old School Media Relations: The way of the past or a lesson for the future?” by Crystal Macaulay (@crystalppr) on PerketPRsuasion (@PerkettPR)
  6. “Successful PR Pitches: Don’t Be a Goofus” by Paige Worthy (@paigeworthy) on the blog of Gini Dietrich (@ginidietrich)
  7. “Practical, doable PR tips for small businesses” by Jackson Wightman (@Jaxx09)
  8. “How to Get the Media Interested in You: You May Be Newsworthy Without Even Knowing It” by Marsha Friedman (@marshafriedman)
  9. “An interview with Seth Godin – PR not publicity” by Philip Sheldrake (@Sheldrake)
    Quote by Seth: “Are you crafting services and products that are WORTH talking about?”
  10. “Does My Company Really Need a Media Kit?” by Mickie Kennedy (@ereleases)

Would you like to recommend any other good resources? Let me know by posting a comment, and if I like them I’ll include them in a future list.

Kay Ross

4 responses to So You Want to Write a Media Release and Influence a Journalist? Part 6

  • I love posts like this, need to write more of my own. I read a lot of good PR blogs, yet so much great info slips by. Very helpful to have a few listed like this. Thanks.

  • Hi Kay,

    Thanks so much for including the PerkettPR blog post by Crystal in your list. But – she IS on Twitter! Her handle is :)

    We’re flattered to be included into your integrity list. And, we learned about some other great resources – so thank you! Great stuff!

    Christine Perkett

    Who do you influence?

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