So You Want to Write a Media Release and Influence a Journalist? Part 2

Posted on 30 April 2010

On April 27, I published a list of resources about media releases and media relations. In the few days since then, thanks to twitter, I’ve come across lots more good stuff, so it looks like a series is born – here’s Part 2 (like my series of “Twitter Tips and Resources” which is now up to Part 16!)

“How To Get Into A Magazine” by Sarah Shaw

“The biggest secret in media relations” by Keith Jennings

“The 10 New Rules of PR” by Jeff Bullas

“Hey PR, bloggers are not tools to be used” by David Spark

“UPDATE: Bad PR experience story. PR firm’s client is obtuse” by David Spark

“Social media ‘gurus’ and bloggers are egotistical jerks” by David Spark

“Has the social media press release withered on the vine?” by Mark Evans

“5 Ways To Kill The Press Release” by Jason Kintzler

“5 Rules for Getting Your Press Release Noticed” by Mickie Kennedy

“Gobbledygook Grader” by David Meerman Scott

“62 ways to improve your press releases” by Matthew Stibbe

“The worst press release ever” by Matthew Stibbe

“Talespin – public relations disasters – inside stories & lessons learnt”, a book by Gerry McCusker

Would you like to recommend any other good resources? Let me know, and if I like them I’ll include them in a future list.


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